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Sticking Together, No Matter What

Sticking Together, No Matter What
This ad expresses the high durability of the roof tiles. Personifications of the products show how they stick together and stay strong under any severe circumstances such as big typhoon, earthquake or fire break. (http://www.spooninc.com)
 

 

Tags: Industry: Home electronics Home Appliances
Company: Tsuruya
Agency: Spoon Inc.
Country: Japan
Prize: Cannes Lion Prize,Spikes Asia
Year: 2017
Creative Concept: Change Material
Type of content: Commercial
Language: Japanese
Level: Marketing mix level - Advertising
Topics: Advertising