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Halloween

"Halloween," a spot telling a heartbreaking story of a burn victim who is limited to one day a year where he feels comfortable in public.
With the aim to sensitize the general public to what burn victims go through every day, the campaign hopes to encourage society to understand what they go through on a daily basis. (http://tbwa.com)

 

Tags: Industry: No Profit
Company: Burns Smiles PSA
Agency: TBWA
Country: France
Prize: Cannes Lion Prize
Year: 2017
Type of content: Video case study
Language: French
Level: Marketing mix level Public relations
Topics: Emotional Marketing