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Max's favourites

Scared

The commercial begins on a hallway at night. We see lightning flash and hear thunder in the distance. The camera moves down on a little girl during storm, who was never allowed to sleep in Mum’s bed. The camera pulls wide and we see a big dog snuggled up to mum in bed. Cut to an endframe where a picture frame of the grown up kid is knocked over and replaced by a picture of the dog. The young woman has been replaced.(http://www.colensobbdo.co.nz)

 

Tags: Industry: No Profit
Company: Pedigree
Agency: Colenso BBDO Auckland
Country: New Zealand
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Consolidation
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Advertising