Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Type of content
Language
Level
Topics
Max's favourites

The Virtual Crash Billboard

The core of the attention-grabbing campaign is a specially designed digital Info screen. Through a motion detector and hidden attached speakers, every time a pedestrian crosses the street on red, the sound of abruptly braking tires and screeching noises were played. Distorted faces of horror from pedestrians were displayed directly on the digital Info screen and highlighted in real time with the slogan of the action: "Don't take the risk of staring into the face of death. When crossing the street, pay attention to the traffic lights." (https://www.serviceplan.com)

 

Tags: Industry: City
Company: DRIEA
Agency: Serviceplan Group
Country: France
Prize: Cannes
Year: 2017
Creative Concept: Fear
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Emotional Marketing