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Odds

We created a special pair of shoes called ‘Odds’ that had a pair of 2 lefts or 2 rights that para-athletes could choose from. So instead of giving them one side of the shoe that’s useless, the unique shoe box had another side of the shoe they really need. (https://www.dandad.org)

 


 

Tags: Industry: Advertising
Company: Adidas
Agency: Taproot Dentsu
Country: India
Prize: Cannes Lion Prize,DAD Awards
Year: 2017
Creative Concept: Asymmetry
Type of content: Commercial
Language: English
Level: Market level - Changing the need
Topics: Brand Marketing