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Responsibly, The Beer

Ubrew is a small brewing company based in London. They asked us to launch a new low alcohol beer brand with a small media investment but with a strong digital based idea with a high communication value. A smart, disruptive idea able to stand out from the crowd of the multi millionaire beers campaign. Something that people want to talk about. (http://www.mccannhealth.com)

 

Tags: Industry: Advertising
Company: Ubrew
Agency: McCann
Country: Italy
Prize: Cannes,Warc Prize
Year: 2017
Creative Concept: Feedback
Type of content: Commercial
Language: English
Level: Marketing mix Level - Social Media
Topics: Brand Marketing