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Yournalist

The first app that lets you check in real time, millions of stories of the same news item and gives you the 6 most widely differing angles of coverage all over the world. Without any ideological or geographical bias. It starts like Shazam. Aim your mobile towards your tv or radio when they are talking about a topic you are interested in. In real time,YOURNALIST sends it to Watson,an IBM software that,with a deep learning algorithm, selects the keywords to find just the news that matches yours. (https://www2.eurobest.com)

 

Tags: Industry: Advertising
Company: The Cyranos McCann
Agency: McCann
Country: Spain
Prize: Cannes Lion Prize,Epica Award
Year: 2017
Creative Concept: Comparative Advertising
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Digital Marketing