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Release Of Refugees

In 2017, Europe is concerned by a major immigration crisis, and when it comes to refugees, people and especially medias speak about data, about statistics, about immigration waves, even about terrorism, but never about humans. They are not considered as men and women anymore, they are refugees. 
How Liberation, as a progressive media, becomes the catalyst of a societal change about refugees issue in Europe, 50 days before French presidential elections? (https://www.dandad.org)

 

Tags: Industry: Government
Company: Libération
Agency: Fred Farid
Country: France
Prize: Cannes Lion Prize,DAD Awards
Year: 2017
Creative Concept: Brainstorming
Type of content: Video case study
Language: English
Level: Market level - Changing the target
Topics: Political Marketing