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Love Story

Movistar’s Love Story captures the sweet tale of boy meets girl, a modern story of young love through social media. But not everything is as it seems.Movistar Conscience - aimed at promoting secure and responsible use of telecommunications and social networks, particularly for young and vulnerable users. The work, developed by Y&R Mexico, was launched during National Children’s month to warn against the risks of fake profiles on social media. (https://www.yr.com)

 

Tags: Industry: Advertising
Company: Moviestar
Agency: YR,YR
Country: Mexico
Prize: DAD Awards,Cannes
Year: 2017
Creative Concept: Social Network
Type of content: Video case study
Language: English
Level: Marketing mix Level - Social Media
Topics: Facebook Marketing