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The Magic Wallpaper

Bedtime is the time of day when parents and children spend quality time together. So DIY brand Castorama turned this precious moment into a magical one. The Magic Wallpaper is the first wallpaper that gives access to countless adventures with its fun and innovative way of telling stories to children. (https://www.tbwa-paris.com)

Tags: Industry: Home electronics Home Appliances
Company: Castorama
Agency: TBWA
Country: France
Prize: Cannes Lion Prize,DAD Awards
Year: 2017
Creative Concept: Game,Engagement
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing