Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Type of content
Language
Level
Topics
Max's favourites

Retail Therapy

IKEA is where life happens. To prove that, they created RETAIL THERAPY simply renaming IKEA’s products as common Google searches about relationship problems in Sweden.
So when people googled your problem, you found an IKEA product with the exact same name. Whether it was a snoring husband, a never ending gaming son or a girlfriend not texting back, IKEA could come to the rescue. (http://www.akestamholst.se)

Tags: Industry: Advertising
Company: Ikea
Agency: Åkestam Holst,Åkestam Holst
Country: Sweden
Prize: Cannes
Year: 2017
Creative Concept: Alternative
Type of content: Commercial
Language: English
Level: Product level - Product
Topics: Advertising