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Worlds Apart

We are never as open as we think we are. We look for views that correspond and reinforce our own, fuelling our preconceptions for the kind of people we’ll like, and those we won’t. These pre-conceptions are the enemy – they stop us looking for what unites us and they shut us down from each other. The idea was to prove, with real people and real conversations, that there is more that unites us than divides us and that despite our difference we can always find something that connects us. And when we do, we open our minds and open our world. (https://www2.eurobest.com)

 

Tags: Industry: Advertising
Company: Heineken
Agency: Edelman
Country: United Kingdom
Prize: Eurobest,Cannes
Year: 2017
Creative Concept: Debate
Type of content: Video case study
Language: English
Level: Marketing mix level Public relations
Topics: Social Marketing