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Max's favourites

Dream

The impact of humans on the life of animals is showed through a competing animated film that features several animals in different parts of the globe singing "I dreamed a dream" from Les Miserables as we watch their dream of a life being ruined by ruthless humans. Humans continue to be the biggest cause of animal extinction. It's important to raise awareness of the impact we all have over the wildlife. The film had over 10 million views on social media without one single media dollar spent. It raised WCFF social media profile with a growth of 1400%. (http://www.wcff.org/dream/)

 

Tags: Industry: No Profit
Company: WCFF
Agency: DDB
Country: United States
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Story Telling
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Emotional Marketing