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Max's favourites

Dog Channel

Thousands of people visit shopping malls every day. But do you know how many people visit animal adoption centers every day? Very few. How to attract just a few of mall visitors to the adoption centers? via a new medium. The insight came from the following observation: the TVs in mall stores will screen just about anything. Why not use the medium for something that would really make a difference? They advertised dogs up for adoption on them, in an extremely surprising way. (https://www.mars.com)

 

Tags: Industry: No Profit
Company: Pedigree
Agency: BBDO
Country: Brazil
Prize: Cannes Lion Prize,DAD Awards
Year: 2017
Creative Concept: Retail
Type of content: Commercial
Language: English
Level: Market level - Changing the place
Topics: Event Marketing