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Meet the Tinkletons

Every December, Aussies are force-fed cheesy American white Christmas movies; they sing carols about sleighbells and snow, and don Santa’s red jacket, white beard and big black boots, even though the mercury is sliding up to 40 degrees. And if that’s not enough, people from the North who have settled in Australia, constantly whinge that Christmas Down Under doesn’t feel like ‘real’ Christmas. ALDI’s Christmas campaign features the Tinkletons – a family of super enthusiastic Americans who are convinced that their Christmas is better than ours. And they have come to Australia to prove it. (http://www.bmf.com)

Tags: Industry: Advertising
Company: Aldi
Agency: Bmf
Country: Australia
Prize: Australian Effie
Year: 2017
Creative Concept: family,Family
Type of content: Video case study
Language: English
Level: Product level - Product
Topics: Advertising