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Max's favourites

Hungerithm

Snickers took their quest to cure our 'hangriness' one step further with their 'Hungerithm' campaign. The campaign tapped into Australia's mood by monitoring what we're saying on the internet - and the angrier we all became, the lower the price of a Snickers bar at 7-Eleven stores. The campaign achieved a 15 per cent increase in year on year sales at 7-Eleven stores and also had over 30 million media impressions. All in all a huge success. (http://clemengerbbdo.com)

 

Tags: Industry: Advertising
Company: Snickers
Agency: BBDO
Country: Australia
Prize: Australian Effie
Year: 2017
Creative Concept: Social Network
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Advertising