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Hahn Ultra

This is the story of the launch of Hahn Ultra. An ultra-low alcohol beer that had to simultaneously define a role for itself and the ultra-low alcohol category, amid declining beer sales, craft beer dominance and distribution challenges. (https://www.effies.com)

 

Tags: Industry: Advertising
Company: Hahn
Agency: TBWA
Country: Australia
Prize: Australian Effie
Year: 2017
Creative Concept: Social Network
Type of content: Video case study
Language: English
Level: Marketing mix level - Advertising
Topics: Advertising