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Vodka Cruiser TV

Vodka Cruiser, an iconic Australian brand, was leading the RTD market, despite it being a shrinking category. But it needed to convince the target audience of millennials to stop seeing Vodka Cruiser as a brand from their past, and start seeing it as a modern symbol of youthful confidence and dynamism. “VCTV” was the category’s first Facebook Live show in Australia. The collaboration between Vizeum, The Story Lab and industry partner Facebook helped to pioneer the platform and deliver a highly flexible approach. (http://au.storylab.com)

 

 

Tags: Industry: Advertising
Company: Vodka Cruiser
Agency: The Story Lab
Country: Australia
Prize: Australian Effie
Year: 2017
Creative Concept: Social Network
Type of content: Video case study
Language: English
Level: Market level - Changing the target
Topics: Digital Marketing