Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Type of content
Language
Level
Topics
Max's favourites

Stop It At The Start

 The Australian Government has launched 'Let's Stop It At The Start' - a primary prevention campaign, jointly funded by all governments aimed at reducing violence against women in future generations. Violence against women doesn’t just start – it grows from a young age. This campaign seeks to get all Australians to recognise how their day-to-day behaviour could enable future violence to grow.
The statistics show the gravity of the situation and that, on average, one woman is killed every week at the hands of a current or former partner; one in three women has been a victim of physical or sexual violence, since the age of 15, from someone known to them; and one in four young people are prepared to excuse violence from a partner. (http://www.bmf.com)
 

 

 
Tags: Industry: Government
Company: Australian Government
Agency: Bmf
Country: Australia
Prize: Australian Effie
Year: 2017
Creative Concept: family,Family
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Emotional Marketing