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Hello in Elephant

For World Elephant Day, whiteGREY Australia partnered with the David Sheldrick Wildlife Trust and ElephantVoices, for the first time allowing human words and emotions to be translated into elephant calls. ‘Hello in Elephant’ -  a website using voice recognition technology, as well as input for text and emoji, to translate messages into the Elephant Language, so their voice can be shared and heard around the world. (http://grey.com)

Tags: Industry: No Profit
Company: David Sheldrick Wildlife Trust
Agency: White Grey
Country: Australia
Prize: Australian Effie
Year: 2018
Creative Concept: Mediator
Type of content: Research
Language: English
Level: Market level - Changing the activity
Topics: Event Marketing