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Made of Music

To celebrate the 30-year-anniversary of his first and only solo album, Por Diferentes Caminhos, world-renowned Brazilian musician Hermeto Pascoal returned to the studio with Budweiser to record new songs for a digital tribute. Guided by Hermeto’s unique experimentalism and inspired by Budweiser’s 140 year history, is been developed a digital platform called 'Made of Music,' which translates Hermeto’s distinctive sounds and rhythms into data and codes that are then converted into graphics and visual shapes. (https://www.thedrum.com)

 

Tags: Industry: Advertising
Company: Budweiser
Agency: DDB Sao Paulo
Country: Brazil
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Music
Type of content: Video case study
Language: English
Level: Marketing mix Level - Social Media
Topics: Brand Marketing