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The Pirate Subtitles

Piracy isn’t smart. It’s damaging the entire entertainment industry. To make our point, we outsmarted the pirates by hacking into the subtitles of illegally downloaded movies. The free media impact spread way beyond a bunch of surprised teenagers. (https://www.tbwagroup.be)

 

Tags: Industry: Legal
Company: Belgian Entertainment Association
Agency: TBWA
Country: Belgium
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Substitute
Type of content: Video case study
Language: English
Level: Product level - Product
Topics: Creativity