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Flight Delayed Break Machine

The “KitKat Delayed Flight Machine” took place during the Labor’s Day holiday in Congonhas Airport São Paulo. A crowded time with lots of delayed flights. Passengers that scanned their delayed flights ticket could get a free Kit Kat chocolate bar and listen to direct messages like: “Passenger of flight number 1058, have a delicious flight”. (https://www.jwt.com)

Tags: Industry: Advertising
Company: Kit-kat
Agency: J. Walter Thompson
Country: Brazil
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Engagement
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing