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Trash Isles

In the North Pacific, an area of plastic trash the size of France has formed. Governments have simply ignored it so the Plastic Oceans Foundation and LadBible submitted an application to the UN to recognise The Trash Isles as an official country. If granted, this would compel other nations to clean it up. As a result, 200,000 people became citizens and the campaign reached half a billion people. (https://www.dandad.org)

 

Tags: Industry: No Profit
Company: LADBible
Agency: AMV BBDO London
Country: United States
Prize: Cannes Lion Prize,DAD Awards
Year: 2018
Creative Concept: Extraction
Type of content: Research
Language: English
Level: Market level - Changing the place
Topics: Creativity