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Astronaut Reality Helmet

NatGeo’s new series “One Strange Rock” is all about giving viewers a different perspective of our planet. To promote it, we created a piece of technology designed to do exactly that. The Astronaut Reality Helmet gives viewers an astronaut’s perspective of earth and provides a space experience no VR headset can deliver. (https://www.mccannny.com)

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Tags: Industry: Cinema
Company: National Geographic
Agency: McCann
Country: United States
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Emphasize
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing