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ATM's That Listen

Recent research undertaken by CommBank found the majority of Australian adults (66 per cent) admit to feeling uncertain about what the future holds, with these feelings particularly pronounced when it comes to matters of a financial nature. As Australia's largest bank, CBA recognise it has a responsibility to partner with Australians to find new ways to move forward. (https://mcsaatchi.com.au)

Tags: Industry: Banking
Company: Commonwealth Bank
Agency: MC Saatchi
Country: Australia
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Quiz
Type of content: Research
Language: English
Level: Market level - Changing the activity
Topics: Service Marketing