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Max's favourites

SelfieSTIX

Pedigree SelfieStix. A specially designed phone accessory that attaches a DentaStix to any phone, so you can capture the perfect dog selfie every time. SelfieStix was free with every purchase of Pedigree DentaStix and was supported by a campaign and app. The SelfieStix app uses a machine learning network to recognise the faces of different dogs, allowing owners to add fun and quirky filters to their beloved pooch. (http://www.colensobbdo.co.nz)

 

 

Tags: Industry: Advertising
Company: Pedigree
Agency: Colenso BBDO
Country: New Zealand
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Technology
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Social Marketing