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Project 84

For our latest campaign for charity CALM: The Campaign Against Living Miserably, we partnered with renowned sculptor Mark Jenkins. Together, we created a striking visual installation in response to the shocking statistic that each week in the UK, 84 men tragically take their own lives. The work aims to initiate the much-needed conversation and action around male suicide prevention and bereavement support. (http://www.adamandeveddb.com)

 

Tags: Industry: No Profit
Company: Campaign Against Living Miserably
Agency: ALMAPBBDO
Country: United Kingdom
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Memory
Type of content: Video case study
Language: English
Level: Interception campaign
Topics: Emotional Marketing