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Predict to Prevent

Predict To Prevent – a predictive text function that recommends the right mix of words to someone who is hurting. 
350 million people worldwide suffer from depression and communicating with people with depression can sometimes do more harm than good, despite their best intentions. 
 Texting is the main channel people use to communicate with one another, and for people with depression, communication via text is riskier than face to face communication because readers are unable to recognise tone of voice, facial expressions or body language. (http://bbdoasia.com)

Tags: Industry: No Profit
Company: Samsung Group
Agency: BBDO Asia
Country: Thailand
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Safety
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Event Marketing