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Max's favourites

Ideabase

The Ideabase is the collection of thousands of creative and innovative marketing cases used in the advertisement for different sectors worldwide.

E.ON "Sweden's Largest Energy Saving Experiment"

E.ON "Sweden's Largest Energy Saving Experiment"
Tags: Industry: Energy
Country: Sweden
Year: 2013
Creative Concept: Game
Language: English
Level: Marketing mix level - Advertising

Zappos Baggage Claim Game

Zappos Baggage Claim Game
Tags: Industry: clothing,Shoes
Company: Zappos
Country: United States
Year: 2013
Creative Concept: Convert Harm Into Benefit,Emotion,Game
Language: English
Level: Place
Topics: Direct Marketing

Magic Of Flying: Digital Innovation

Magic Of Flying: Digital Innovation
Tags: Industry: Advertising,Travel
Company: British Airways
Country: United Kingdom
Year: 2014
Creative Concept: Gps
Language: English
Level: Market level - Changing the place, Marketing mix level - Advertising

Canon "Photochains"

Canon "Photochains"
Tags: Industry: Computer
Company: Canon
Country: Australia
Year: 2010
Creative Concept: Game,Multilevel,Social Network
Language: English
Level: Marketing mix Level - Social Media

The Airwalk Invisible Pop Up Store

The Airwalk Invisible Pop Up Store
Tags: Industry: Advertising,Retail
Company: GoldRun
Country: United States
Year: 2011
Creative Concept: Game,Invisible
Language: English
Level: Market level - Changing the place
Max's favourites: Max's Favourites

Eichborn Fliegenbanner.

Eichborn Fliegenbanner.
Tags: Industry: Editorial,Education
Company: Frankfurter Buchmesse
Country: Germany
Year: 2009
Creative Concept: Alternative,Substitute
Language: English
Level: Marketing mix level - Advertising

Lynx Anarchy Deodorant

Lynx Anarchy Deodorant
Tags: Industry: Advertising,Beauty
Company: Lynx
Country: Australia
Year: 2012
Creative Concept: Glass,Invisible,Surprise
Language: English
Level: Marketing mix level - Advertising
Max's favourites: Max's Favourites

MySkyStatus

MySkyStatus
Tags: Industry: Advertising,Travel
Company: Luftansa
Country: Worldwide
Year: 2010
Creative Concept: Gps
Language: English
Level: Market level - Changing the time, Product level - Product, Marketing mix Level - Social Media

Penningtons Styled To Surprise

Penningtons Styled To Surprise
Tags: Industry: Fashion,Retail
Company: Penningtons
Country: Canada
Year: 2011
Creative Concept: Digitalizing,Game,Surprise
Language: English
Level: Market level - Changing the place,Place
Max's favourites: Max's Favourites

The Best Job In The World

The Best Job In The World
Tags: Industry: Advertising,Tourism
Company: Tourism Queensland
Country: Australia
Year: 2009
Creative Concept: competition,Game
Language: English
Level: Market level - Changing the need, Market level - Changing the target

The Carphone Warehouse Google Ads

The Carphone Warehouse Google Ads
Tags: Industry: Advertising,Telecommunication
Company: Carphone Warehouse
Country: United Kingdom
Year: 2011
Creative Concept: google Adwords
Language: English

The Coca Cola Friendship

The Coca Cola Friendship
Tags: Industry: Advertising,Beverage
Company: Coca Cola
Country: Worldwide
Year: 2011
Creative Concept: Dimension,Friend,Game
Language: English
Level: Market level - Changing the place, Market level - Changing the target
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