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#RedefineWomen: We created #RedefineWomen – a social movement that appealed to Google to update their definitions. Within a week, Google: define began to change their meanings to define words, not women. (http://hosthavas.com)

Tags: Industry: No Profit

Company: #RedefineWomen

Agency: Host

Country: Australia

Prize: Australian Effie

Year: 2017

Creative Concept: Feminism

Type of content: Video case study

Language: English

Level: Positioning

Topics: Emotional Marketing

Advertising
Airlines
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Automotive
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clothing
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#RedefineWomen
13th Street
3M Company
AAMI
Aarambh
Absolut
Adcouncil
Adidas
Advertising Council
Advocard
Airbnb
Airbnb
Airwalk Invisible
Aldi
Alec Brownstein
Algida
Ali Cola
Alipay
Allianz
Altimeter Group
Always
Alzheimer Nederland
Amazon
American Express
Amia
Amia
Amnesty International
Amul
Anar Foundation
Anar Foundation
Anheuser-Busch InBev N.V.
Antena 1
Anz
APMA
ApoPharm Holding
Apple
Ariel
ArielDowny
Asia Pacific Breweries Limited
Asics
AstraZeneca plc.
Audi
Audio Boutique
Audiodescription Foundation
Australian bureau of statistics
Australian Defence Force
Australian Government
Axa
Axe
Åhlens
Babolat
BABY BACK HOME VOLUNTEERS ASSOCIATION
Baby Love
Baidu
Baidu.com
BAJAJ
Bank of New Zeland
Beiersdorf AG
Belgian Entertainment Association
Berghs School of communication
Best Buy
Bgh
Billboard
Bing
BMW
BNP Paribas
BNZ
Bob Dylan
Boost Your Voice
Borjomi
Boundary Road Brewery
BrainQUICKEN
Brake
Brammo
BRAND COLLECTIVE
Breakfast New York
British Airways
British Council
Budweiser
Buick
Bund
Burberry
Burger King
Burns Smiles PSA
C. S. HAMMAM-LIF
Calgary Zoo
Camp Nectar
Campaign Against Living Miserably
Campbell Ewald
Cancer Foundation
Cancerfonden
Canon
Cape Town Tourism
Carlsberg Group
Carphone Warehouse
Carrefour
Carvalho Hosken
Casa De La Amistad
Casinó Di Venezia
Castorama
CBF
Cebuana Lhuillier
Celem
Central Park
Century 21
Change the Ref
Channel4
Cheapflights
Cheetos
Child Focus
Child Survival India
Childhood Eye Cancer Trust
Chipotle
Cinder
Cirec Foundation
Citizen Watch Co.
Citroen
City of Las Pinas
CJ Entertainment
Claro
Club Mahindra
CNA English School
CNN
Coca Cola
Colgate
Colombia's Ministry Of Environment
Colombian Ministry of Defense
Coloplast
Comark spa
Commonwealth Bank
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Contrex
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Cornetto
Daffy's
Daimler AG
Dark Knight
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Durex
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Eddy Terstall
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edo
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Emart
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Google Inc.
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Groupe Danone S.A.
Guinness
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Hahn
Hammerhead Navigation
Happy Life Welfare Dabbawala Foundation
Harrah's Casino
Harvey Nichols
Havells Appliances
Health Secretary of Bahia
Heineken
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Hindustan Times
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HP
HSL Helsinki Region Transport
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Human Rights Watch
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Idea Cellular
Ikea
Impact
Inakadate Village
ING
Initiative Vermisste Kinder
Intel
Intermarché
International men's day
Itau Bank
Jaago Re
Jaguar
Jamaica Tourist Board
Jc Decaux
JFK Presidential Library
Johannesburg Zoo
John Lewis
John St.
Johnson Johnson
KBC
Kellogg Company
KENZO
Kia
Kimberly-Clark Corporation
Kirin Brewery Company
Kit-kat
Kliktease
Koninklijke Philips Electronics N.V.
KPN Group Belgium
Kraft Food
Kyushu
L'Oreal
Lacoste
LADBible
Lamb
Land Rover
Lass
Laut Gegen Nazis
League Against Cancer
Lego
Leica Camera AG
Les Mousquetaires
Levi's
Lg
Libération
Libresse
Lidl
Lidl
Lidl Stiftung Co. KG
Lifebuoy
Lifebuoy
Lisnr.com
Loom
Loto
Lucozade
Luftansa
Lufthansa Deutsche Lufthansa AG
Lurpak
Luxottica Group
Lynx
Maaza
Macma
Macquarie Dictionary
Maes
Magenta
Magistral
Magnum
MALMÖ
Malmö Järnhandel
Marabou
Marc Dorcel
Marketplace
Marmite
Mars, Incorporated
Mastercard
Mater Natura
Math Paper Press
Maverick Business Adventures
Mazda
McCann Melbourne
McDonald's
Mediolanum
Megafon
Melanoma Foundation
Mercedes
Metro Trains
Micromax Canvas 3D
Microsoft Corporation
Milka
Mini
Ministerio De Defensa Nacional
Ministry Of Transportation
Misereor
Mix Brazil Cultural Association
MOBE
Molson Canadian
Momondo Group LTD
Monster
Montblanc
Montblanc
Monteith's Brewing
Moviestar
MOZ
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MultiCbrina
Musée de la Grande Guerre
Museum Art Never See
Myer
MySkyStatus
Nab
Nar Mobile
National Cancer Society Malaysia
National Geographic
National Organization of Victim Assistance
National Roads and Motorists' Association Limited
Nature's Garden
Nestlé S.A.
Nestle Vietnam
Nesu Foundation
Netflix
New Zealand Transport Agency
New Zealand Transport Agency
Newcastle Brown Ale
Next
Nike
Nippon Telegraph and Telephone Corporation
Nissan
No Somos Delito
Nomand
Norton
Not Impossible Labs
NS Bike
O.b.
Oasis
Obama
Obi
Old Spice
Old Spice
Omaze
Omo
Only
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Open Peace Day
OPSM
Oreo
Organ Donor Foundation
Otsuka Pharmaceuticals
Owlet
Pacific Brands
Paddy Power
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Pao dos Pobres
PapaPark
Paw Justice
PCMech.com
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Pedigree
Penningtons
Pepsico
Peugeot
Pharrell Williams
Philharmoniker Hamburg
Pilion Trust
PLDT
Points
Polish Language
Porsche
Prime Television
Procter Gamble Co.
Promart
PS4
PSA Peugeot Citroën
Puma
Pzu
Qantas
QOL
Quiksilver, Inc.
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Reclame Aqui
Red Cross
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Regis McKenna
Relations Inc.
Renault S.A.
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RETURN
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Showtime
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Sixt
Skoda
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St John Ambulance Western Australia
Starbucks®
StarHub
States United To Prevent Gun Violence
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Stockholms Stadsmission
Stouffer
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The Als Association
The Colombian Ministry of Defence
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The Economist
The Fragile Childhood organization
The Haven Night Shelter
The Mainichi Newspapers
The MicroLoan Foundation
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The Refugee Nation
The Royal Bank of Scotland
The University of Engineering and Technology UTEC
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Time Warner Inc.
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Tourism Authority Of Thailand
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Toyota Motor Corporation
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Troy Public Library
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We R Interactive
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what3words
Whirlpool
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Yoshida Hideo Memorial Foundation
Zappos
ZDK Gesellschaft Demokratische Kultur

180heartbeats+Jung von Matt Warsaw
2 Feet Tribal
303Lowe Sydney
358 Helsinki Grillifilms
360i
42 Entertainment
72andSunny
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adameveddb
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Advertising Council
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Akqa London
Akqa San Francisco
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Another CPH
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B-Reel
Baidu
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Bmf
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Breakfast New York
British Arrow
Butcher Editorial
Buzzman
Bwm
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Campbell Ewald
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Change Integrated
Checkland Kindleysides
Cheil
Circus Df
Clemenger BBDO
Colenso BBDO
Colenso BBDO Auckland
Cossette
Creative Artists Agency
Creative Online
Crispin Porter + Bogusky
David
DDB
DDB Copenhagen
DDB London
DDB Madrid
DDB New York
DDB Sao Paulo
DDB Singapore
DDB Stockholm
DE-DE New York
Definition 6
Deloitte
Dentsu Inc. Tokyo
Deutsch New York
DevitoVerdi
Digital Kitchen
DigitasLBi
DimCanzian
Direct
DLKW Lowe
Don't Panic
DraftFCB Sao Paulo
Droga5
Droga5 New York
Durable Goods
Duval Guillaume Modem Antwerp
EB
Ebola Indutries
Ed Jasper
Edelman
Emakina
Energize
Eric Mower And Associates
Eskimo 8
Euro Rscg Brussels
EVB
Fahrenheit DDB Lima Rebeca
FCB
FCB Johannesburg
FCB New York
FCB Sao Paulo
Flying Fish
Forsman Bodenfors
FP7
Fred Farid
Fruitbowl Digital
Geometry Global
Geometry Global Bogota
Geometry Global Bucharest
Geometry Global Dubai
GMP Bucharest
GONG
Good Moscow
Goodby Silverstein Partners
Google Creative Lab
GPYR Sydney
Grabarz Partner
Grabarz Partner Hamburg
Grey
Grey Barcelona
Grow
Hakuhodo Tokyo
HANCOMM
Happy Soldiers
Havas
Havas Worldwide Helsinki
Heimat
Hewlett-Packard Company
Host
Houdini
Iconoclast
IGNITION INC
iKineo
Ingo
Ingo Stockholm
Ingo Stockholm
Initiative
Innored
INSPIRE.D
Interactive Avenues
Interlude
iProspect
Iris
Isobar
Isobar Sao Paulo
J. Walter Thompson
J. Walter Thompson Bangalore
J. Walter Thompson Beijing
J. Walter Thompson Delhi
J. Walter Thompson Italy
J. Walter Thompson Mexico
J. Walter Thompson New York
J. Walter Thompson Sao Paulo
J. Walter Thompson South Africa
J. Walter Thompson Sydney
J. Walter Thompson Tokyo
Johannes Leonardo
John St
Jung Von Matt
JWT Amsterdam
JWT Bogota
Kaleidoscope Proximity
KBS
Kempertrautmann Hamburg
Kolle Rebbe
Kolle Rebbe Hamburg
La Red
Laboratory Ideas
LDV
Lemz
Leo Burnett
Les Gaulois
Little Minx
Loducca
LOLA Madrid
Lorenzomarinigroup
Loved
Lowe
Lowe Brindfors
Lowe Ginkgo Montevideo
Lowe Lintas Mumbai
Lowe Profero Shanghai
Lowe Roche
Lowe Sao Paulo
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Lowe SSP3
Lowe Vietnam
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Magma
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Marcel Paris
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Massive Music
Maxus Global
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McCann Brussels
McCann Melbourne
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MediaMonks
Melbourne
Memac Ogilvy Label Tunis
Mindshare
Mindshare London Maido
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Mosaic
Mother London
Mother New York
Mullen Boston
MullenLowe Lintas Group
Mutabor Design
Native
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Not Impossible Labs
Novo Cortex
Nurun
Obama For America
Ogilvy Mather
Ogilvy Mather Amsterdam
Ogilvy Mather Berlin
Ogilvy Mather Buenos Aires
Ogilvy Mather Dubai
Ogilvy Mather Guatemala
Ogilvy Mather Mexico
Ogilvy Mather Mumbai
Ogilvy Mather New York
Ogilvy Mather Paris
Ogilvy Mather Shanghai
Ogilvy Mather Sydney
Ogilvy Mather Warsaw
Ogilvy Mather Brazil
Ogilvy Mather Copenhagen
Ogilvy Mather London
Ogilvy Mather Sao Paulo
OMD
One Big Agency
OpusMúltipla
Papaya Films
Park Pictures
PARTY Tokyo
Pereira O'Dell San Francisco
Perfect Fools
Philipp und Keuntje
Plop
Pol
Ponce Buenos Aires
pool
Possible
Promarket
Proximity
Proximity
Proximity Barcelona
Publicis
Publicis Bogota
Publicis Munich
Rabarba
Razorfish New York
Republik
Rethink
RGA
RobertBoisen Like-minded
Rokkan
Romance
RPA
Rubin Postaer and Associates
Saatchi Saatchi
Saatchi Saatchi Buenos Aires
Saatchi Saatchi Stockholm
Sagmeister Walsh
Santa Transmedia
Santo Buenos Aires
SapientNitro
Serviceplan Group
Serviceplan Munich
Seymourpowell
Shine Limited
Sid Lee Paris
Sixt
Skinny
SMFB
Smoyz
Spark44
Spoon Inc.
Spotify
Spray Filmes
Sra. Rushmore
SS+K
Starcom Mediavest Group
Stopp
Taproot Dentsu
TBWA
Team Red
The Als Association
The Barbarian Group
The Brand Agency
The Martin Agency
The Monkeys
The Monkeys
The Story Lab
Themendous
These Days
Think Cattleya
TMW
Tokyu Agency
Tony Petersen Film
Tool of North America
Torke
Torke Lisbon
Tribal
Tribal Amsterdam
Tribal London
Trigger Canada
TryApt
Twofifteenmccann
Uncle Grey
Various
VCCP
Vitro
VML
Volt
WCRS
We r interactive
what3words
White Grey
Wieden Kennedy
Wieden + Kennedy Portland
Wing
Wpp
Wunderman
Young and Rubicam
YR
YR
YR Auckland
YR Cape Town

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Frooti
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google Adwords
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Hope
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InCulture Marketing
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Inside a car
interaction
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kiss
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