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Sticking Together, No Matter What: This ad expresses the high durability of the roof tiles. Personifications of the products show how they stick together and stay strong under any severe circumstances such as big typhoon, earthquake or fire break. (http://www.spooninc.com)

Tags: Industry: Home electronics Home Appliances

Company: Tsuruya

Agency: Spoon Inc.

Country: Japan

Prize: Cannes Lion Prize,Spikes Asia

Year: 2017

Creative Concept: Change Material

Type of content: Commercial

Language: Japanese

Level: Marketing mix level - Advertising

Topics: Advertising

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Market level - Changing the activity
Market level - Changing the need
Market level - Changing the occasion
Market level - Changing the place
Market level - Changing the target
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Marketing mix level - Advertising
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Marketing mix level Public relations
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Marketing mix Level - Social Media
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