Douwe Egberts - Bye Bye Red Eye
Early morning departures are an arduous aspect of airline travel most passengers are familiar with, to which Coffee Company Douwe Egberts have offered respite. Coming up with a device that promises to ease the drudgery of airport lounge waiting rooms, the brand have produced the world’s first yawn detecting vending machine, Bye Bye Red Eye, installed at Johan ...
Dela case study
Eventually we all pass away. But during life we share the most important things with our children. From the day they are born until the day you pass away. That’s why DELA, a funeral insurance company, asked 22 couples to document the birth of their baby. In various intimate documentaries we captured what makes these parents unique and what they hope to pass on to their child. Bec ...
'Bodyform Responds...' :: Cannes Lions 2013 - Case Study Video
Bodyform had a reputation for innovation and a close relationship with women, including legendary 1980s TV ads that celebrated empowerment of women. However, communications in the category are still restrictive – many UK women’s fashion magazines refuse to carry any feminine care advertising. How could Bodyform reignite its rela ...
Volkswagen Suite - Cannes Lions 2013
Big Help es una campaña desarrollada para Volkswagen con la ambición de lograr un cambio en la conducta al volante. Utilizando la publicidad, y los medios ya existentes, de una manera diferente logramos involucrar a la marca activamente en el mundo del manejo responsable. (https://www.youtube.com/)
PZU Drive - projekt nominowany w Cannes Lions 2013
Stworzyliśmy Drive. Urządzenie, które potrafi podłączyć do internetu praktycznie dowolny samochód, przedstawić jego kierowcy istotne dane eksploatacyjne, a w razie awarii skontaktuje się z kierowcą i wyśle do niego samochód naprawczy idealnie przygotowany do usunięcia wykrytej usterki. (https://www.k2.pl/)
COKE HAPPINESS REFILL
Para a Coca-Cola, felicidade é estar presente na vida dos adolescentes. E para os adolescentes, felicidade é estar conectado. Assim surgiu a primeira máquina de Coca-Cola que dá créditos de internet, integrando ponto de venda, celulares e experiência de marca. (http://www.ogilvy.com.br/)
oasis case study
The success of "Oasis Dig Out Your Soul" is a result of the totally integrated nature of the campaign and the innovative use of social media and on-line tools. Oasis fans were able to find the live performances of the street musicians thanks to a special page on the NYC & Company website that used Google Maps and Earth to track where the performances were happening in the ci ...
NIVEA Solar Ad Charger (English)
Thanks to a solar panel as thin as paper, our unique print ad for NIVEA Sun allowed people to plug in and actually charge their cell phones while enjoying the sun with the protection of NIVEA Sun products. (http://www.fcb.com/)
T-Mobile Colormix Live - The Event - Case Study
Making of the official music video "Carbonfools - Sunset". The video was shot at Colormix, a live event sposnored by T-Mobile. (https://vimeo.com/)
Coca-Cola Village
Incredible case study of a facebook campaign in Israel, The Coca Cola village is one of the biggest summer event for children in Israel. This year, the Coca Cola village decided to use facebook to promote this summer camp. In This video you are going to discover a real creative use of facebook and how they put the virtual world of facebook with the real world. (https://www.yout ...
[Hi-Res] A Million Reasons to Believe in Thailand [2 Gold Cannes Lions & FOMA Winners 2013]
Coca Cola as the ambassador of “Happiness” wanted to reverse the tide of bad news, inject positivism and uplift the country’s mood. The campaign did more than just raise the bar for media creativity; instead, Coca-Cola Thailand raised the morale of the whole nation bringing back happiness to the “Land ...
American Express OPEN Small Business Saturday
Help customers find your business. The more people Shop Small®, the more small businesses, like yours, will flourish. That's why we're continuing to provide different resources to get customers through your door and make it easy for people to find out about your business any day of the year. (https://www209.americanexpress.com)
NIKE+ FUELBAND - THE INSIDE STORY
A simple message: monitor your physical activity — or lack thereof — and you’ll know exactly what to improve upon in order to become a healthier, happier you. The company recently debuted its latest entrant into the personal fitness field, the Nike+ FuelBand. It’s a sleek wristband that uses a tri-axis accelerometer to keep track of the steps you’re taking, ...
Inspiration day by kotex
"Womens Inspiration Day by KOTEX" is an out reach campaign using Pinterest to find 50 women in Israel and what inspires them. From there, KOTEX created individual inspiration packages using what each woman had on her Pinterest Boards, turning them into gift boxes which were ultimately pinned and blogged about. (https://www.youtube.com/)
You got 30 minutes Domino's Case Study Cannes 2009
Domino's introduced a new slogan, "You Got 30 Minutes", alluding to the earlier pledge but stopping short of promising delivery in half an hour. The company continues to offer the 30 minute guarantee for orders placed in its stores situated in Colombia, India, Vietnam, Mexico and Turkey. (https://en.wikipe ...
Droga5 | Honeyshed Case Study
The site seeks to engage 18- to 35-year-old consumers with entertaining video content that "celebrates the sell." No, it's not an e-commerce site, but it does aim to facilitate online shopping on behalf of multiple marketers by offering a curated hub of brand information and culture. (http://adage.com/)
Nike Catch The Flash
A combined street and online game where 50 Nike runners in fully reflective Vapor Flash Jackets were chased with camera flashes on Vienna's dark streets and, thanks to a GPS data trasferring app, online at the same time. (http://www.jvm.com/)
Rugbeer
Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby. That´s why Salta beer wanted to make rugby fans live a unique experience. The Rugbeer Machine by Salta Beer. The first ever vending machine that gives rugby players what they want most for doing what they do best. One cold Salta Beer ...
Real Fruit Boxes: Fruits in the form of the packaging
Consumers tend to doubt that juice boxes are all-natural. So Camp Nectar created juice boxes to brim with real fruit juice. By developing special molds, we were able to grow oranges, limes, passion fruits and guavas in the shape of Camp Nectar juice boxes—right down to the straw. We then exhibited our “real juice boxes” in supermarkets. (http ...
SORRY ABOUT THE TWIGS, FOLKS
Monteith’s wanted drinkers to know that their cider contains fresh fruit, not concentrated fruit syrup like their competitors. So they slipped real apple tree twigs into Monteith’s cider boxes. Within a week, New Zealanders were asking for an explanation via facebook, radio and the Monteith’s call centre. After two weeks, they apologised for the ‘mistake’ throug ...
