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Totale: 67 risultati.
Tag: Industry:Beverage
Lidl bosses milk
Lidl bosses milk We targeted this one man - Bosse. And let the whole country know it. If we could convince him, we could convince anybody. So we re-designed the milk carton and re-named the milk to Bosse's milk. Then it was on billboards all over the country. Then all milk cartons, in all Lidl stores where re-printed with the new design. (http://www.eurobest.com)
INTERMARCHE
INTERMARCHE - The freshest fresh orange juice brand Intermarché launched the campaign “The freshest orange juice brand” to prove that a chain of supermarkets could provide the freshest and the best orange juice ever. ( http://www.marcelww.com)
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Heineken: Ignite Design Story
  Heineken: Ignite Design Story Heineken Ignite: a project that aimed at creating a memorable Heineken experience that unlocked the power and possibilities of mobile innovation and technology. The goal was to go beyond the creation of just another mobile application, think beyond the screen and find a solution that was robust, simple and needed no explanation in a nightclub setting. (www. ...
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Max's favourites:
Gift bottle Coca Cola
  Gift bottle Coca Cola In 2013 Coca-cola created an amazing campaign with the help of Ogilvy & Mather Bogota but turning the label of the bottles into a ribbon and make it look like a beautiful gift.    
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Nescafe 3 in1
Nescafe 3 in1 When a brand wanted to get love from the people, it decided to champion a long term digital platform to create controversial conversations over coffee.
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HEINEKEN - THE REAL MASTER OF INTUITION
  HEINEKEN - THE REAL MASTER OF INTUITION Heineken’s live-reality-event “The real master of intuition,” conceived by Publicis for the launch of the app Star Player shot in Milan in May 2012 under the direction of Cric and produced by Think | Cattleya wins two bronzes in the categories Direct Marketing and Outdoor at Cannes. (www.think.cattleya.it)        ...
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Molson Canadian Beer Fridge - Scan Your Passport
  Molson Canadian Beer Fridge - Scan Your Passport Molson constantly fields requests from Canadians coast to coast wanting the Beer Fridge in their homes, their cottages and at their events. Requests have come from Ireland, L.A., Nashville and Belgium. The Canadian Embassy in Paris asked for it, our Ambassador in Washington wanted it for Canada Day celebrations. This is exactly the c ...
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ACH2O Panasonic
ACH2O Panasonic In Ecuador, as many other countries in the world tap water is not potable. It contains high levels of bacteria; but, because of the high temperatures a large portion of the population owns an AC. Our target audience were people who owned air conditioners that weren't aware that by installing ACH2O filtering system could save the equivalent of the needed amount of water for 1 pers ...
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Small World Machines
  Small World Machines The execution, on the other hand, was a little more complex. "Small World Machines" provided a live communications portal through two Coca-Cola vending machines; one placed in India, the other in Pakistan. When a customer approached the vending machine, a screen would appear showing another customer from the opposing country. (www.leoburnett.com)     ...
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Beer Tooth Implant | Salta Beer
Beer Tooth Implant | Salta Beer ‘Beer Tooth Implant’ for Cerveza Salta beer, an initiative which rewarded South American rugby players who’d lost their teeth with an ingenious tooth implant that could open a bottle of beer. (http://www.ogilvy.com)   Reference: http://www.ogilvy.it/doc
Google Presents: Pepsi "Test Drive"
  Google Presents: Pepsi "Test Drive" Riding alongside Gordon and the salesperson is a conspicuously shown container of Pepsi Max … on the grounds that the feature is a business. Transferred to Youtube by Pepsi on Tuesday, the feature racked up more than 7 million perspectives by Thursday, tricking a couple individuals simultaneously    
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Jeff Gordon: Test Drive 2 | Pepsi Max
Jeff Gordon: Test Drive 2 | Pepsi Max Racing champion Jeff Gordon teams up with Pepsi MAX to pull a prank on an unsuspecting automotive journalist who had questioned the authenticity of the original "Test Drive." (https://www.youtube.com)  
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THE PHOTOGENIC BEER KIRIN ICHIBAN
THE PHOTOGENIC BEER KIRIN ICHIBAN - Winner ADFEST 2014 Photogenic beer? The strong buzz around this original idea made the campaign a favorite in social media and a big winner for Kirin's Ichiban Shibori Frozen Draft. (http://www.hakuhodo.jp)
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Coca-Cola Rainbow Nation
Coca-Cola Rainbow Nation - 20 years of democracy in South Africa In South Africa, a young democracy that has been dubbed 'The Rainbow Nation', April is Freedom month and 2014 marks the 20th anniversary of this democracy. In celebration of this, Coca-Cola are literally creating rainbows. Using sunlight, water, some fancy science and a little bit of magic, rainbows popped up all over the Johanne ...
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Free coffee campaign
Free coffee campaign It's another salvo in the ongoing fast-food breakfast war: McDonald's announced Friday that it will offer customers nationwide a free cup of McCafe coffee for two weeks. (http://money.cnn.com)  
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The Drinkable Book - Water is Life
The Drinkable Book - Water is Life “The Drinkable Book,” the first-ever Manual that teaches safe water tips and serves as a tool to kill deadly waterborne diseases – providing the reader with an opportunity to create clean, drinkable water with each page. “The Drinkable Book” features a brand new type of paper which works like a scientific coffee filter. Each page of the book is coated with si ...
NESCAFÉ Alarm Clock
NESCAFÉ Alarm Clock It’s the wake-up call you’ve been waiting for – a limited edition Nescafé jar with an alarm clock cap which eases you into the day with the delicious smell of coffee. (http://www.nestle.com/)
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Beck's Playable Poster
Beck's Playable Poster - On the Streets To support the discovery of new music during NZ Music Month we worked to develop a playable street poster with conductive ink circuitry, onboard storage and amplification. The entire AO poster operated as a speaker - a world first. As well as playing ten tracks, the poster could generate interactive musical effects. (http://www.shinelimited.co.)
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Honda Honda H2O
Honda Honda H2O The FCX Clarity, that emits nothing but water from its exhaust, is a powerful example of Honda’s commitment to the environment. Virtually unknown in Australia, our job was to educate Australian drivers about the FCX and start a conversation about hydrogen fuel, inspiring them to find out more. So we created a brand of water called H2O, putting the FCX’s game-changing (and world ...
Absolut Drinks in motion
FAB2014 Nominee: Absolut Drinks in motion e 100 million drink related searches are made globally each month. How do we make use of this existing behaviour and ensure that Absolut shows up in the search results? One video for every recipe on absolutdrinks.com would be a good start. But that’s 3,500 drinks… (http://tomorrowawards.com/)
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