'Bodyform Responds...' :: Cannes Lions 2013 - Case Study Video
Bodyform had a reputation for innovation and a close relationship with women, including legendary 1980s TV ads that celebrated empowerment of women. However, communications in the category are still restrictive – many UK women’s fashion magazines refuse to carry any feminine care advertising. How could Bodyform reignite its rela ...
Deforested Field Cannes Case Study
Para mostrar que a cada quatro minutos uma área equivalente a um campo de futebol é desmatada no Brasil, a Grey Brasil criou o case Campo Desmatado para a ong WWF. A ação mudou gradativamente a cor do gramado durante a transmissão ao vivo do jogo Brasil vs. Dinamarca, exibido pela Band em dezembro de 2012. Quando o campo apareceu totalmente desmatado na tela da ...
Volkswagen Suite - Cannes Lions 2013
Big Help es una campaña desarrollada para Volkswagen con la ambición de lograr un cambio en la conducta al volante. Utilizando la publicidad, y los medios ya existentes, de una manera diferente logramos involucrar a la marca activamente en el mundo del manejo responsable. (https://www.youtube.com/)
HELP I WANT TO SAVE A LIFE
Most marrow donor programmes rely on the family and friends of patients, or an occasional event, to recruit new donors. But this requires a huge number of man-hours and usually only yields a few dozen registrations. But by making marrow registration a part of an everyday act, and a part of a mass-produced consumer product, we're reaching a huge, new audience and reinve ...
oasis case study
The success of "Oasis Dig Out Your Soul" is a result of the totally integrated nature of the campaign and the innovative use of social media and on-line tools. Oasis fans were able to find the live performances of the street musicians thanks to a special page on the NYC & Company website that used Google Maps and Earth to track where the performances were happening in the ci ...
NIVEA Solar Ad Charger (English)
Thanks to a solar panel as thin as paper, our unique print ad for NIVEA Sun allowed people to plug in and actually charge their cell phones while enjoying the sun with the protection of NIVEA Sun products. (http://www.fcb.com/)
T-Mobile Colormix Live - The Event - Case Study
Making of the official music video "Carbonfools - Sunset". The video was shot at Colormix, a live event sposnored by T-Mobile. (https://vimeo.com/)
Coca-Cola Village
Incredible case study of a facebook campaign in Israel, The Coca Cola village is one of the biggest summer event for children in Israel. This year, the Coca Cola village decided to use facebook to promote this summer camp. In This video you are going to discover a real creative use of facebook and how they put the virtual world of facebook with the real world. (https://www.yout ...
DUMB WAYS TO DIE - case study
Trains travel in a straight line. If you get hit by a train, you’ve probably done something wrong which makes getting hit by a train one of the dumbest ways to die. A mix of offbeat humour, a catchy tune and a collection of amiable animated characters to launch our message as an online music video under the compelling title Dumb Ways to Die. (http://mccann.com.au/) ...
adidas Window Shopping - Cannes Lions 2013
Adidas is taking window shopping to a new level with an interactive digital window concept that connects with consumers’ smartphones making it magically easy to shop at any time without an app or scanning various QR codes. German teens shopping for the latest fashion items will use it for the first time during a six-week pilot test at the adidas NEO Lab ...
[Hi-Res] A Million Reasons to Believe in Thailand [2 Gold Cannes Lions & FOMA Winners 2013]
Coca Cola as the ambassador of “Happiness” wanted to reverse the tide of bad news, inject positivism and uplift the country’s mood. The campaign did more than just raise the bar for media creativity; instead, Coca-Cola Thailand raised the morale of the whole nation bringing back happiness to the “Land ...
Hairdressers -TEDx- Best of #OgilvyCannes 2012 / #CannesLions
Whose talk keeps you glued to your chair? Your hairdresser’s. Which makes these talented folks a perfect vector for spreading big ideas. TEDxBuenosAires invited 60 hairdressers and stylists to their latest TEDx event. (http://readerstarred.blogspot.it/)
Life-saving Cable Project
To prompt blood donations, Y&R created and patented an innovative cable which allows people to donate energy from one phone to another. The message is simple: “Donate energy to save a phone. Donate blood to save a life.” (http://yr.com/)
Reference: http://lifesavingcable.com/
adidas Case Study: The Full Value of Mobile
Adidas worked to leverage mobile's power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales. (https://www.youtube.com/)
Small Business Saturday Facebook Case Study - Susan Sobbott from American Express OPEN
How do you create a national movement? See how American Express brought Small Business Saturday to life on Facebook, driving sales to SMB's across America. (https://www.youtube.com/)
American Express OPEN Small Business Saturday
Help customers find your business. The more people Shop Small®, the more small businesses, like yours, will flourish. That's why we're continuing to provide different resources to get customers through your door and make it easy for people to find out about your business any day of the year. (https://www209.americanexpress.com)
NIKE+ FUELBAND - THE INSIDE STORY
A simple message: monitor your physical activity — or lack thereof — and you’ll know exactly what to improve upon in order to become a healthier, happier you. The company recently debuted its latest entrant into the personal fitness field, the Nike+ FuelBand. It’s a sleek wristband that uses a tri-axis accelerometer to keep track of the steps you’re taking, ...
Inspiration day by kotex
"Womens Inspiration Day by KOTEX" is an out reach campaign using Pinterest to find 50 women in Israel and what inspires them. From there, KOTEX created individual inspiration packages using what each woman had on her Pinterest Boards, turning them into gift boxes which were ultimately pinned and blogged about. (https://www.youtube.com/)
WallDecaux: Mercedes Key To Viano Campaign
Mercedes-Benz Vans with the slogan "Key to Viano"offer the unprecedented opportunity to control digital advertising displays using their own remote car keys. Every time a remote car key -- no matter for which brand of car -- was operated, the side door of a digital Viano opened, and different kinds of passengers descended the vehicle: sometimes wei ...
The World Park Interactive Museum @ New York's Central Park
NYC really illustrates the power and potential of QR codes in public programming. World Park turned Central Park into part Easter Egg hunt, part interactive board game through a series of temporary signage installations with cleverly integrated QR codes that take the user’s smartphone to a question relating to the specific location (alo ...
