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Totale: 123 risultati.
Tag: Topics:Emotional Marketing
Jeff Gordon: Test Drive 2 | Pepsi Max
Jeff Gordon: Test Drive 2 | Pepsi Max Racing champion Jeff Gordon teams up with Pepsi MAX to pull a prank on an unsuspecting automotive journalist who had questioned the authenticity of the original "Test Drive." (https://www.youtube.com)  
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FIRST KISS
FIRST KISS  “First kiss“. This is what they call awkward moment before doing something special. (http://tvcommercialssongs.com)  
FAMILY REMEET CEBUANA LHUILLIER
FAMILY REMEET CEBUANA LHUILLIER - Winner ADFEST 2014 Over 10 million Filipinos work abroad and countless others leave home to work in cities. These men and women are often separated from their families for years, working so they can send money back home. Without bank accounts, they use remittance shops. Cebuana Lhuillier wanted to be their preferred remittance service. To do this we showed tha ...
Screen and Dog Saver Pedigree
Screen and Dog Saver Pedigree AlmapBBDO At the office, whenever you're at a meeting or having some coffee — that is, when you're away from the computer — the screen saver will come on. The same thing also takes place very frequently with computers located at shops, cyber cafés and other public venues. We decided to use screensavers as media and turn them into a virtual ...
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HSL Faces of Public Transport
HSL Faces of Public Transport Case Film Cannes Lions 2014 Public Transportation in Helsinki was about to reach the mark of one million riders. With Helsinki Regional Transport Authority (HSL) we combined a community event and a cultural project by shooting an exhibition with the title ‘Faces of Public Transportation’. (http://358.fi/)
The First Post in Braille
The First Post in Braille - UNCP The National Blind Unit (UNCP), using it's Facebook page, posted an innovative piece, which transmits a virtual experience into the understanding how blind people read. (https://www.youtube.com/)
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Skype "Stay Together" Campaign
Skype "Stay Together" Campaign A campaign blog hosts additional content, as well as a contest where people can share and vote on real stories of how they use Skype to stay in communication with faraway family and friends. A Bing interactive map also allows users to explore stories and view friends and family in faraway locations. (http://www.pereiraodell.com/)  
Hello My Name Means
Johnson & Johnson: Hello My Name Means The "Hello my name means" is an App that provides a compiled statistical data on names. This information is extracted from Internet sources such as websites, social networking and other apps. The App intends to help moms and dads who want to check this kind of data before choosing the name of their future baby and also to everyone who have any interes ...
The Hairfest by Casa de la Amistad Ogilvy
The Hairfest by Casa de la Amistad Ogilvy El primer festival en donde el boleto de entrada es tu pelo. Durante un tratamiento contra el cáncer, las pelucas ayudan a reforzar la autoestima de los niños. Pero no es tan fácil encontrar donadores ya que, para hacer una peluca, el pelo debe medir 25 centímetros o más y estar libre de colorantes. Por ello, creamos The Hair Fest, el primer  ...
The Magic of Flying
Cannes Direct. GP a The Magic of Flying di OgilvyOne London per British Airways ‘The magic of Flying’ for British Airways aims to remind people how magical flying can be. The ads are located on digital billboards in Chiswick and Piccadilly and interact with aircraft in the sky thanks to custom-built surveillance technology. (https://ogilvy.co.uk/)
Foca - Football Religion
Cannes Lions 2014 Winner / Foca - Football Religion (Grey Brasil) Together with Brazil's gorvernment, we recognized football as a religion, so soccer fans are supported by the Religious Freedom Law and have the right to leave work to support their team. We created a website where fans can add the team they want to watch. Then, an app sends an email to their boss informing the rights that the fre ...
KOMBI LAST WISHES
KOMBI LAST WISHES Cannes Lions 2014 A brilliant campaign to save Drive-In Cinemas; and VW Kombi’s ‘Last Wishes’, a heartwarming campaign dripping in nostalgia to farewell the beloved VW Kombi van. (http://theonecentre.com/)  
AMIA BOOTH
  AMIA BOOTH Cannes Lions 2014 Para relembrar os acontecimentos de 1994 recriaram os ambientes atacados em uma cabine e trouxeram toda a sensação de quem passou por isso com a ajuda de depoimentos dos sobreviventes e de profissionais que trabalharam no caso. Ou seja, colocaram pessoas naquele exato momento. Uma maneira agressiva de reviver, e manter vivo na memória, algo realmen ...
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HONDA Project Drive-In
HONDA Project Drive-In Project Drive-In was a national effort sponsored by Honda to save as many drive-ins as possible, which were threatened by the end of 35mm film distribution potentially shutting down hundreds of drive-in theaters because of the costly switch to digital projection. It raised community awareness across the nation, supplying nine drive-ins with digital projectors and giving pe ...
FIAT LIVE STORE
FIAT LIVE STORE - case film Mais do que um projeto, a Live Store é um novo modelo de negócios. Criamos uma maneira revolucionária de experimentar carros na internet. Na Fiat Live Store, você é guiado por um Expert que te apresenta os carros ao vivo, por áudio e vídeo. Os Experts usam uma câmera na altura dos olhos que permite que você se sinta dentro do carro, sem sair de casa. No final, vo ...
Buick - Human Traffic Signs
Buick - Human Traffic Signs In China someone is injured in a traffic accident every three minutes, and every ten minutes, someone dies as result of one. Pedestrians and drivers failing to acknowledge and obey traffic signs is key to these tragic statistics. Working with client Buick of Shanghai General Motors, Lowe China has created a road safety campaign to alert drivers about obeying traffic s ...
Portraits Against Oblivion
Portraits Against Oblivion In the midst of the presidential campaign, we put the issue of “Missing Persons” on the agenda of the media, giving each candidate Portraits against forgetting. Photographs of people who are still missing since the military dictatorship. Within seconds of being exposed to the light the pictures faded and a message appeared, claiming that the search must go on. This act ...
Always #LikeAGirl
Always #LikeAGirl When did the phrase ‘like a girl’ become so negative? More than half of girls lose confidence during puberty – and a contributing factor to that drop are societal put-downs based solely on gender. Only 19 percent of women have a positive association with the expression ‘like a girl. The #LikeAGirl social experiment recruited real women, men, boys and pre-pubescent girls  ...
SPEAKING EXCHANGE
SPEAKING EXCHANGE - Cannes Lions 2014 Winner Case Study Students want to practice English, and elderly people someone to talk to. Therefore, CNA English school creates a way for them to meet each other: Speaking Exchange, an educational project that connects students and seniors over the Internet. Thus, a conversation exercise is also an act of solidarity and personal growth. It is an exchange i ...
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Steve Jobs with the NeXT team
Steve Jobs brainstorms with the NeXT team (1985) This fascinating documentary was filmed from December 1985 to March 1986 at NeXT’s team retreat in Pebble Beach. It offers a rare glimpse of Steve’s vision, aspirations and managerial approach. Steve was 31 years old. (http://everystevejobsvideo.com/)  
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