Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *

Cerca Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

The Riderless Bike

Every year, the Steve Waugh Foundation conducts ‘The Captain’s Ride’; a 6-day cycle through NSW that aims to raise much-needed funding for the 400,00 children suffering from Rare Diseases. The trouble was, the children couldn’t participate in the ride… Until now.The Riderless Bike is a fully autonomous children’s bicycle with an empty seat, fitted with GPS and a 360 camera, offering a first-person viewpoint of the ride to raise awareness of the cause and help to raise $850,000 for children in need. (http://hosthavas.com)

Tags: Industry: No Profit
Company: Steve Waugh Foundation
Agency: Havas
Country: Australia
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Game
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Fundraising