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The Concert in a Banner

The Concert in a Banner

Axion introduced an internet-first :"Axion Banner Concerts, streaming live-gigs in the frame of traditional banners. They booked an impressive mediaplan on popular websites and organised a contest to select 25 young upcoming bands to play a concert in these 6 million banners. They also installed a voting system for the public to elect a winner. (http://www.bornoncloud9.be/)

Tags: Industry: Banking
Company: Dexia
Country: Belgium
Year: 2009
Language: English
Topics: Event Marketing