Itau bank created first 100 percent partial broadcast in the history football keeping in mind the fact that Brazilian are crazy about football and even crazier about their teams.
The match was broadcasted on two different channels for different teams. The broadcast was announced on social media, TV and radio. This campaign got a very good response and supporters of different teams requested partial broadcast of their favorite teams as well. Itau bank decided to expand this campaign for more teams in 2013.