The Polo nowadays represents Volkswagen's original brand ethos of "democratizing innovations".
In a Polo you get innovations that were otherwise reserved for drivers of luxury cars. We named this thinking: "The Polo Principle".
The campaign launched with a mission statement TVC supported by print and banners. But online we wanted to go a step further:
To demonstrate how the Polo Principle worked in an engaging way we decided to democratize one of the most hyped technologies in recent years -- the 3D printer. (https://www.youtube.com/)