Lidl bosses milk

We targeted this one man - Bosse. And let the whole country know it. If we could convince him, we could convince anybody. So we re-designed the milk carton and re-named the milk to Bosse's milk. Then it was on billboards all over the country. Then all milk cartons, in all Lidl stores where re-printed with the new design. (http://www.eurobest.com)