Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *

Cerca Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

Dew Bottle Tool

Mountain Dew's core audience are practitioners of extreme sports and, amongst them, skateboarders. Skaters spend much of their time conquering new tricks and improving what they already know. The rest of their time is spent repairing their skateboards due to the tricks they can't yet land properly. To build upon Mountain Dew's relationship with this culture, Sancho BBDO developed the Dew Bottle Tool, a unique bottle cap that helped skaters repair their boards. (https://www.dandad.org)

 

Tags: Industry: Beverage
Company: Pepsico
Agency: BBDO
Country: Colombia
Prize: DAD Awards
Year: 2015
Creative Concept: City Game,Matrioska
Language: English
Level: Market level - Changing the need
Topics: Direct Marketing