Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *

Cerca Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

Desert Roulette

Desert Roulette

Toronto passengers flying with WestJet en route to Las Vegas last week got the surprise of a lifetime on their final descent — a kilometer-long, projected-light, prize wheel lighting up on in the middle of the desert. (http://rethinkcanada.com)

 

Tags: Industry: Airlines
Company: WestJet
Agency: Rethink
Country: Canada
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Seat special
Type of content: Commercial
Language: English
Level: Marketing mix level - Direct marketing
Topics: Brand Marketing