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Max's favourites
Total: 2 results found.
Tag: Agency:J. Walter Thompson Sydney
#itouchmyselfproject Case Study
#itouchmyselfproject Case Study The I Touch Myself Project transforms the late Chrissy Amphlett's song 'I touch myself', about female sexuality into a breast cancer anthem to inspire a generation of women to touch themselves for early cancer detection. Although there was no media budget, the project achieved over $7m in media exposure, and was picked up internationally by media including the H ...
#itouchmyselfproject
#itouchmyselfproject Case Study I Touch Myself Project, by J. Walter Thompson Sydney, transforms the late Chrissy Amphlett's hit 'I Touch Myself', a song about female sexuality, into a breast cancer anthem to inspire a new generation of women to touch themselves for early cancer detection. Although there was no media budget, international media picked up the campaign within hours of  ...