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The Pirate Subtitles: Piracy isn’t smart. It’s damaging the entire entertainment industry. To make our point, we outsmarted the pirates by hacking into the subtitles of illegally downloaded movies. The free media impact spread way beyond a bunch o ...

Tags: Industry: Legal

Company: Belgian Entertainment Association

Agency: TBWA

Country: Belgium

Prize: Cannes Lion Prize

Year: 2018

Creative Concept: Substitute

Type of content: Video case study

Language: English

Level: Product level - Product

Topics: Creativity

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