Free the Forced
There were about 160,000 padlocks on the bridge, and Cheil Germany put extra 3,500 blue padlocks spelling out “FREE THE FORCED”. Each lock, representing a woman who was suffering from forced marriage, displayed a QR code for passers-by to scan with their smartphones. Scanning the QR code directs them to a website where more information is laid out. (www.cheil.com)
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805 Million Names – Zlatan Ibrahimović
Paris Saint-Germain played against Caen at Parc Des Princes. For most players, this game was just another day on the job. For Zlatan Ibrahimovic this was his most important game to date. Underneath his sweater he had 50 new names tattooed. Names of some of the 805 million people suffering from hunger today. (http://www.fb.se)
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