Search - Creative Concept:Continuity of Useful Action

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Black Boy Wanting Water: Black Boy Wanting Water To sensitize people on the need for clean water in Africa, this black boy interrupted live tv shows. Link: https://www.mortierbrigade.com/work/7

Tags: Industry: No Profit

Company: Studio Brussels

Agency: Mortierbrigade

Country: Belgium

Prize: Cannes Lion Prize,London International Awards

Year: 2008

Creative Concept: Continuity of Useful Action

Type of content: Video case study

Language: English

Level: Market level - Changing the activity

Topics: Guerrilla Marketing

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Invisible
Invitation
Involvement
Kids
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Knife
Lateral Thinking
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Magic
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Mentoring
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Multilevel
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Nesting
Partial or Excessive Action
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Pay for placement
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Perceptual illusions
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Personalisation
Phase Transition
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Pneumatic or Hydraulic Constructions
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Positioning
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Purple Cow
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Recruting
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Red Ocean
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Replacement of Mechanical System
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Rushing Through
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Scandal
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