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Total: 249 results found.
Tag: Topics:Brand Marketing
Molson Canadian Beer Fridge - Scan Your Passport
  Molson Canadian Beer Fridge - Scan Your Passport Molson constantly fields requests from Canadians coast to coast wanting the Beer Fridge in their homes, their cottages and at their events. Requests have come from Ireland, L.A., Nashville and Belgium. The Canadian Embassy in Paris asked for it, our Ambassador in Washington wanted it for Canada Day celebrations. This is exactly the c ...
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AUDI GPS - Geopositioned Stories
AUDI GPS - Geopositioned Stories Audi GPS: Geopositioned Stories, the first GPS designed for losing yourself. To celebrate its birthday, customers were given the experience to drive around an open-air museum: Over 400 km and 480 minutes of narrated routes for getting carried away throughout cities all around Spain to listen from their vehicle. A mailing was sent out along with a person ...
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VOLVO LIFEPAINT
VOLVO LIFEPAINT LifePaint is a unique reflective safety spray aimed at increasing the visibility and safety of cyclists, and other vulnerable road users. Invisible by daylight, it glows brightly in the glare of car headlights, making the invisible, visible at night. (http://www.grey.co.uk) Reference: http://www.volvolifepaint.com/
#TouchThePickle
Announcing the End of Period Taboos | #TouchThePickle The film for Whisper titled ‘Touch the Pickle’ deals with the many period-related taboos prevalent in our society today. These age-old taboos have held women back from doing anything and everything during periods since ever. So this film urges women to break free from these taboos just like the protagonist in the film. (http://www.bbdoindia ...
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ING - Our Heroes Are Back
  ING - Our Heroes Are Back To mark ING’s sponsorship of the reopening of the historic Rijksmuseum, JWT Amsterdam brought the museum’s most famous work, Rembrandt’s ‘Night Watch’ back to life. In an epic 17th-century style reenactment, thirty gentlemen dressed as members of the Shooting Company of Franc Bannick Cocq flooded the floor of an unsuspecting shopping center in th ...
Samsung Life Insurance: "Bridge of Life"
  Samsung Life Insurance: "Bridge of Life" To build the Bridge of Life on the Mapo Bridge in Seoul, which is unfortunately a spot many people take their life. It is the world‘s first interactive bridge that reacts to people as they pass by and tells a story. We hoped the bridge would provide comfort to anyone who visits it and make it a walking friendly place. (www.cheil.com)    ...
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#MontyThePenguin
John Lewis Christmas Advert 2014 - #MontyThePenguin This year’s Christmas campaign featuring Monty the Penguin reminds us of the magic of Christmas seen through a child’s eyes and is set to Tom Odell’s cover of John Lennon’s ‘Real Love’. (http://www.adamandeveddb.com) http://www.johnlewis.com
EMOJI ORDERING
EMOJI ORDERING - DOMINO'S Cannes Lions 2015 Domino's made life a whole lot easier for customers by allowing them to order their pizza through Twitter - with words, or more extaordinarily, with a simple pizza Emoji. This month it then announced pie eaters would also be able to place Emoji orders through text messages. (http://creativity-online.com)  
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Beer Tooth Implant | Salta Beer
Beer Tooth Implant | Salta Beer ‘Beer Tooth Implant’ for Cerveza Salta beer, an initiative which rewarded South American rugby players who’d lost their teeth with an ingenious tooth implant that could open a bottle of beer. (http://www.ogilvy.com)   Reference: http://www.ogilvy.it/doc
Leica "100" via La Vida Leica
Leica "100" via La Vida Leica  A new Leica "100" advertisement, relating to the Leica 100 year centennial and celebrating the opening of the Leica Gallery in Sao Paulo, Brazil. It recreates 35 historical Leica photos. (https://www.youtube.com) Reference: http://lavidaleica.com
Volkswagen Erhvervsbiler
Volkswagen Erhvervsbiler When business is bad for Volkswagen's business customers, the business is bad for Volkswagen. In a stagnant B2B market for small businessesand hard hit by the financial crisis , saw Volkswagen increased competition and an increased tendency to trade down to cheaper brands. To reverse the trend and defend its position as market leader , it was decided to give small busine ...
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Coinoffers- ClickForCoins
Coinoffers- ClickForCoins Coins, was introduced in 2011 and in this period McDonald’s distributed approximately 5 million virtual Coins across all media platforms allowing consumers to collect the virtual currency through an app in exchange for real Coinoffers products at McDonald’s. Link: https://www.ddb.com/blog/conferences/ddb-copenhagen-wins-grand-prix-at-danish-effies/
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My Smart Eye
My Smart Eye My smart eye is a mobile app designed to crwodsource vision and care for the visually impaired through micro-volunteering. With the mobile app, anyone, anywhere, anytime can connect to and help visually handicapped in just seconds. Link: http://mysmarteye.starhub.com/
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IKEA Second Hand English
IKEA Second Hand English When someone buys a new IKEA sofa, the old one is likely to end up at the junk yard even if it's still good but we think that's sad because we love furniture, and even if we want people to buy new IKEA furniture, we don't like to see old furniture go to waste. We wanted to raise sustainability awareness, through targeting a narrow group; people about to buy new furniture ...
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American Express Serve League of Legends
American Express Serve League of Legends League of Legends, the world's most played game--which has more than 32 million players logging over one billion hours of gameplay a month--is now the most watched eSport of all time, outpacing fan favorites like Halo, Starcraft, and Call of Duty. In fact, Championship League of Legends tournaments have become so massive that the U.S. government has offic ...
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IKEA - Beds
IKEA - Beds  The advert highlights how we spend all year thinking about a summer holiday when in truth, we’ll probably have our best night’s sleep in our own bed. It’s the bed in which we spend the other 50 weeks of the year that really matters, and when it’s perfect for you - nothing else comes close. (http://www.motherlondon.com) Reference: http://www.ikea.com
Burger King Anti Preroll
Burger King Anti Preroll No one hates Youtube ads more than Burger King’s young dude target market. So we didn’t make a Youtube ad. We made 64 of them, all customised to the videos we knew our consumers were watching. We turned a media placement our consumers loathed into the perfect place to have a conversation. Link: http://www.colensobbdo.co.nz/portfolio/anti-pre-roll/
7 DAYS OF RAIN
7 DAYS OF RAIN 7 Days in Rain is a unique experiment to confirm that GEOX Amphibiox really are the next generation of urban waterproof shoes. To prove this we let one man live for seven days in nonstop rain... in sunny Barcelona! A specially built personal cloud was made to keep our test subject in constant rain and each day was set out to replicate real life events; a day as a tourist, workin ...
Dill Restaurant Lidl
Dill Restaurant Lidl Its a common belief that low price means low quality. Lidl tried very hard to make their customers belief that they can get high quality at low price. To change this mindset of Swedish consumers about discount store, they opened up a restaurant in Stockholm. They rearranged the name Lidl to DiLL which was a huge success and was fully booked and crowded. No one new that all  ...
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Hot Wheels Double Loop Dare
  Hot Wheels Double Loop Dare The Double Loop Dare campaign used rich entertainment content rather than traditional advertising to spread Hot Wheels’ global brand messaging to a large audience than just the core young boy, making it relevant to boys of ALL ages. (www.mistress.agency)      
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