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Total: 25 results found.
Tag: Topics:Service Marketing
PZU Drive - projekt nominowany
PZU Drive - projekt nominowany w Cannes Lions 2013 Stworzyliśmy Drive. Urządzenie, które potrafi podłączyć do internetu praktycznie dowolny samochód, przedstawić jego kierowcy istotne dane eksploatacyjne, a w razie awarii skontaktuje się z kierowcą i wyśle do niego samochód naprawczy idealnie przygotowany do usunięcia wykrytej usterki. (https://www.k2.pl/)  
AXA brings print ads to life
AXA brings print ads to life Axa is the first insurance company in Belgium to launch an iPhone application. Their iPhone app helps you out when you have a car accident. (http://www.duvalguillaume.com/)
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Hermann Simon
Prof. Dr. Dr. h.c. mult. Hermann Simon (born 10 February 1947 in Hasborn, Germany) is a German author and BUSINESS leader. He is chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants. Simon is an expert in strategy, marketing and pricing. An ongoing online survey (in German language countries) vote him the most influential management thinker after Peter Drucker. Simon has a ...
Theodore Levitt
Theodore Levitt (March 1, 1925, Vollmerz, Main-Kinzig-Kreis, Germany – June 28, 2006, Belmont, Massachusetts) was an American economist and professor at Harvard Business School. He was also editor of the Harvard Business Review and an editor who was especially noted for increasing the Review's circulation and for popularizing the term globalization. In 1983, he proposed a definition for corporate  ...
Thomas J. "Tom" Peters
Thomas J. "Tom" Peters (born November 7, 1942 in Baltimore, Maryland) is an American writer on BUSINESS management practices, best known for In Search of Excellence (co-authored with Robert H. Waterman, Jr). Peters was born in Baltimore, Maryland. He went to Severn School for High School and attended Cornell University, receiving a bachelor's degree in civil engineering in 1965, and a master's d ...