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Total: 100 results found.
Tag: Topics:Social Marketing
My Smart Eye
My Smart Eye My smart eye is a mobile app designed to crwodsource vision and care for the visually impaired through micro-volunteering. With the mobile app, anyone, anywhere, anytime can connect to and help visually handicapped in just seconds. Link: http://mysmarteye.starhub.com/
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Love Has No Labels | Diversity & Inclusion
Love Has No Labels | Diversity & Inclusion | Ad Council The idea behind the campaign was to make individuals—even the most progressive and accepting of us—realize that we harbor our own implicit judgments. The demonstration showed different sets of skeletons kissing, hugging and dancing before revealing themselves to passersby as gay, lesbian and biracial couples and friends. (http:// ...
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Lions Health - Grand Prix for Pharma
Lions Health - Grand Prix for Pharma With few knowing about TG (Triglyceride ), let alone caring about it, we needed to do something different to educate and inform them of the dangers. Our research showed our audience was a lot more interested in fishing than TG. So who better to share diet and exercise information than a pair of wise-cracking fish? (http://www.digitaslbi.com) Refer ...
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CARDBOARD Google
CARDBOARD Google - Cannes Lions 2015 Winners This creation has two parts: a cardboard view master, and a smartphone app. How it works is that you insert your smartphone into the cardboard view master, as pictured above. Through the app you can choose what to view – a Google map version of Paris, for example – and you will see that view as immersively as if you were standing there. In other wor ...
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Old Phones Give New Life
  Old Phones Give New Life In 2013 Signtel launches new an amazing campaign where they asked the youth yo donate their old smartphones for the aged people. Singtel updated it with the single screen home app which allows aged people to understand the make thier lives easier.     
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World Gallery Apple iPhone 6
World Gallery Apple iPhone 6 - TBWA Media Arts Lab For the iPhone campaign, 162 non-commissioned pictures from photo-sharing apps such as Instagram and flickr were selected - after permission was secured by the amateur photographers - and placed in more than 10,000 installations across 73 cities in 25 countries, turning subway stations into art galleries and skyscrapers into canvases. Outdoor ad ...
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Immortal Fans
  Immortal Fans Sport Club Recife is known for having some of the most passionate fans in Brazil. They are fans from birth to death. This campaign took their passion to the next level, and encouraged them to become a new kind of fan - the immortal fan. By becoming a registered organ donor, their hearts, eyes, lungs could keep cheering for Sport Club Recife even after their death.The idea  ...
Friends of the Earth: Tree Concert
  Friends of the Earth: Tree Concert The BUND want residents and tourists Berlin animate for donations for the preservation of endangered 400,000 city trees. The Agency solved the task very imaginative: they organized a charity concert with an original Testimonial - a 100 year old chestnut tree. For him, especially a unique musical instrument was built, a touch-sensitive membran ...
IBM Smarter Cities
  IBM Smarter Cities In 2013 IBM lauches a campaign called Smarter Cities. The moto for the campaign was to create ads with a purpose. They created benches, walking tracks, shades to help people.  
Imaginary Toys
  Imaginary Toys In the year 2013, Pao dos Pobres with the help of DDB launches a campaign by making ordinary things which are made by poor childeren in to expensive toys which helps them for funding the kids future.   
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Rak'n'Roll Records - a charity record label
Rak'n'Roll Records - a charity record label Rak'n'Roll Records is the first charity music label . By selling tracks , collect money to help women after mastectomy . This innovation in thinking about social campaigns : the label will provide the foundation Rak'n'Roll source of funding for many years. On the raknrollrecords.com can listen to songs by artists passed in mono , stereo version is avai ...
Swedens Largest Energy Experiment
Swedens Largest Energy Experiment E.ON one of the Sweden largest energy providers created one of the Sweden largest energy saving experiment. They recruited 10000 participants and gave them a mobile app and connected to their home that monitors their electricity consumption in real time. In course of one year they visualize their energy consumption in five different ways. They also built a large ...
Dill Restaurant Lidl
Dill Restaurant Lidl Its a common belief that low price means low quality. Lidl tried very hard to make their customers belief that they can get high quality at low price. To change this mindset of Swedish consumers about discount store, they opened up a restaurant in Stockholm. They rearranged the name Lidl to DiLL which was a huge success and was fully booked and crowded. No one new that all  ...
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Samsung GALAXY S4 - Life Companions
  Samsung GALAXY S4 - Life Companions The Samsung GALAXY S4 “Life Companion” allows people to wirelessly connect their screens and speakers to enjoy their favorite content together. A great feature for people who like the same stuff. Which spawned the question: With whom could you best enjoy the Samsung GALAXY S4? (www.energize.nl)      
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Thailand A 5CM
  Thailand A 5CM In 2011 after Thailand was flooded and it was all over the media. As thailand is most known as a tourist country Thailand Tourism Authority of Thailand wanted to overcome the negative news and bring the tourist back to Thailand to those areas which were not affected. They started a campaign which was to take picture from 5cm above the steet level and share them online.  ...
The Real 3D Experience
  The Real 3D Experience In 2013 LG launched a campaign for LG optimus 3D. Mccann helped them to delelvoped a car in which by just watching the video made by Optimus 3D consumer will have a thrilling experience. Which eventually went viral and the sales for Optimus 3D in comparision of earlier years went 1000% up.    
The World's Biggest Hug
The World's Biggest Hug Monumenta launched True affection campaign in Brazil to raise public awareness on the issue of Child Sexual Abuse. HUG was chosen as a symbol of campaign to demonstrate people's involvement
Samusocial - Replace Your Voicemail
Samusocial - Replace Your Voicemail  Samusocial welcomed individuals to supplant their phone message with a homeless person’s supplication for help. To do as such, we welcomed four homeless peoples to record their one of a kind message in which they brought issues to light about the action.
Honest Tea - The Most Honest City In America
Honest Tea - The Most Honest City In America At Honest Tea we’ve always been curious to see if the rest of the country feels as strongly about honesty as we do, so we developed a social experiment to find out if people would pay for their beverages on the honor system if no one appeared to be watching. The results might surprise you. Link: https://www.honesttea.com/nationalhonestyind ...
Arnold Works at Gold's
Arnold Works at Gold's Arnold Schwarzenegger went to Gold's Gym in Venice in disguise to raise money for the After-School All-Stars program. As a result this video went viral.